---
title: Am I able to sell a product on presale?
description: Selling a product as presale is an excellent way to gauge interest and estimate expected volume of sales for product launches or even limited releases.
---

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# Am I able to sell a product on presale?

## Selling a product as presale is an excellent way to gauge interest and estimate expected volume of sales for product launches or even limited releases.

**General Best Practices/Considerations**

**Timing**:

- With best effort, starting a presale **no more than 1 month ahead of the expected fulfillmen**t (shipping/delivery) date to the retailers.
- With high confidence, the brand should **provide the expected date the product will be available in market for a retailer** to purchase from the distributor.
- A **minimum 2-week buffer period** should then be placed for the product to be delivered from the distributor to the retailer, for subsequent fulfillment to the customer.
- If uncertainty with product availability or distribution to the retailers, expected fulfillment dates should not be made explicit on product pages, confirmation emails, or other customer-facing communications.
- Brand\<\>Distributor\<\>AccelPay\<\>Retailer must be in communication around any delays or updates around product availability. This way AP can communicate updates as accurately as possible to the impacted customers.

**Pricing Information:**

- Pricing must be confirmed by Brand\<\>Distributor\<\>Retailer for the expected Price to Retailer and Suggested Retail Price to the consumer.
- Any purchases that includes a presale item will default to fulfillment along the presale timeline.

**Customer Communications:**

- Where possible, expectations around fulfillment should be communicated to the customer. Common places to communicate that the product is for presale are: 
    - On the product pages, including banner on site/product page.
    - Copy on the purchase buttons
    - In the shopping cart experience (a disclaimer can be inserted in the AP cart)
    - In the confirmation email, post purchase
    - In follow up email communications with customers post purchase in advance of fulfillment. 
          - Brand\<\>AccelPay can create an email macro for support inquiries around order updates.

**Estimated Volume:**

- If previously sold online, any data on past order volume by product and location will help retailers estimate required inventories over a given period of time.
- **If not previously sold, Brand\<\>AccelPay can set allocations by retailers based on conservative estimates.** Additionally, Brand\<\>AccelPay can ensure backup inventory is staged for deployment to retailers on short notice, if needed.
- In either case, **Brand\<\>AccelPay should set a conservative, fixed inventory for availability of the product via presale**. This can always be updated based on market demand, or updated availability by market.

**Product Types:**

- LTO (limited time offerings)
- Allocated Products (that periodically become available in markets to retailers)
- Any product set for an upcoming release where gauging market demand might be helpful for marketing/operational purposes.

**Retailer Locations/States that are Open to Presale**

- All retailers in all states

 

 

**Product Screenshots:**

“Pre Sale” vs. “Available” product setting can be updated by variant in the AccelPay Portal, Listings Settings

![](https://files.readme.io/61145167682cf980d7b81d6c466b2eba7889dac7ca96469b7205f5e9e7504218-Screenshot_2024-09-05_at_12.19.37_PM.png)

“Add to Cart” Button Automatically Updates to “Pre-Order” if the product setting is changed. Brand is also encouraged to include a disclaimer or banner on the Product Page highlighting that the product is for “Presale”

![](https://files.readme.io/7835867-image.png)

The AccelPay cart can include a “Disclaimer” with additional language around expected fulfillment dates, etc. For more information about adding custom text to the cart, please [click here.](https://try.accelpay.io/knowledge/how-can-i-add-custom-text-to-my-cart?hsLang=en)

![](https://files.readme.io/5946f87-image.png)

---

 

 

### **Ready to set up your product on presale?**

### **Follow the process for [adding a new product](https://try.accelpay.io/knowledge/how-do-i-add-a-new-product-apcart?hsLang=en) and start by adding your presale product information to your Brand-to-Retailer pricing sheet and send it over to [success@accelpay.io](mailto:success@accelpay.io) to get started!**

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